Greene King Ice Breaker Defender
Defender 110 hard top kept by Greene King brewery at Bury St Edmunds as a promotional vehicle and mobile bar for its Ice Breaker pale ale, wrapped in ice-blue with ICE BREAKER lettering, photographed at the brewery in October 2021 alongside the firm's Speckled Hen MG and LDV lorry.
History
Greene King launched Ice Breaker, a cold-filtered pale ale, in 2018 and gave it an adventure-themed promotional vehicle: a Defender 110 hard top wrapped in ice blue with white shards and ICE BREAKER in huge black letters along each side, a white roof and bonnet, a roof rack carrying four spot lamps and light-blue jerrycans, a winch bumper and white steel wheels, fitted as a mobile bar for festivals and pub events. The Flickr photograph shows it parked in the yard of the Westgate Brewery at Bury St Edmunds in October 2021 beside the brewery's Old Speckled Hen MG and LDV lorry.
The registry's model is a Defender 110 hard top in the ice-blue wrap with shards and lettering, roof rack, spot lamps, jerrycans and winch; in the game it carries winch pickups.
Imagery
Registry record
- Manufacturer
- Land Rover (Defender 110 hard top)
- Manufactured
- Late Defender; photographed October 2021
- Modifier / coachbuilder
- Greene King (promotional wrap and mobile bar)
- Engine type
- Ford 2.2 L Duratorq TDCi turbo-diesel (late Defender; not stated in the source)
- Production run
- 1
- Country of origin
- United Kingdom
- Operated in
- United Kingdom
- Status
- in-service
Catalogue data
- Record kind
- Named model
- Model line
- Defender
- Wheels
- 4
- Nominal wheelbase
- 110″
Catalogue fields describe the vehicle's structure and body as this registry records it. They are not certified factory measurements, and no performance figures are published here.
Sources & citations
Researched sources
- Greene King Ice Breaker Land Rover, Bury St Edmunds ↗ — Flickr (accessed 2026-09-11)
Catalogue references
- https://www.flickr.com/photos/41056391@N05/51632675157 https://www.flickr.com/photos/41056391@N05/51632675157 ↗
Registry record updated 2026-09-11T15:37:14.183Z · status: researched