Rossi's Ice Cream Series III 109
Rossi's Ice Cream of Hemsby's 1974 four-cylinder Land Rover Series III 109, UPJ 934M, fitted with a tall ice cream van body: white with a pink bonnet, grille surround, arches and stripes and Rossi's / Whippy Ice Cream signs, working Hemsby Beach and Caister-on-Sea on the Norfolk coast and photographed there repeatedly between 2015 and 2025.
History
Rossi's has sold ice cream on the Norfolk coast around Hemsby for generations, and like other beach concessions it relies on Land Rovers to reach customers on the soft sand. UPJ 934M is a 1974 Series III 109 with the 2.25-litre four-cylinder engine, carrying a coachbuilt ice cream body behind its standard cab: a tall rounded box with a large serving window and menu boards on the nearside, signs for Rossi's Ice Cream and freshly made Whippy ice cream, and a livery of white with a pink bonnet, grille surround, wheel arches and stripes. Photographers have recorded it on Hemsby Beach and at Caister-on-Sea repeatedly between 2015 and 2025, so it remains at work more than fifty years after it was built. Its coachbuilder is not recorded.
The registry's model keeps the Series III 109 cab and front, with the bonnet and radiator panel in pink, and adds the box body, serving window, pink eyebrows and bands, signs and plates from the photographs.
Imagery
Registry record
- Manufacturer
- Land Rover (Series III 109 chassis-cab); ice cream body by an unrecorded converter
- Manufactured
- 1974 Series III 109, still working in 2025
- Modifier / coachbuilder
- Unrecorded ice cream van converter
- Engine type
- Rover 2.25 L four-cylinder petrol
- Production run
- 1
- Country of origin
- United Kingdom
- Operated in
- United Kingdom
- Status
- in service
Catalogue data
- Record kind
- Named model
- Model line
- Series III
- Wheels
- 4
- Nominal wheelbase
- 109″
Catalogue fields describe the vehicle's structure and body as this registry records it. They are not certified factory measurements, and no performance figures are published here.
Sources & citations
Researched sources
- 1974 Land Rover 109 UPJ 934M, Rossi's Ice Cream, Hemsby (skillsbus, Flickr) ↗ — Flickr (accessed 2026-09-11)
- Rossi's ice cream Land Rover at Hemsby (norfolkwanderer, Flickr, 2025) ↗ — Flickr (accessed 2026-09-11)
- Rossi's Land Rover ice cream van (Flickr, 2021) ↗ — Flickr (accessed 2026-09-11)
Catalogue references
- https://www.flickr.com/photos/skillsbus/50444195333/ https://www.flickr.com/photos/skillsbus/50444195333/ ↗
Registry record updated 2026-09-11T10:28:08.957Z · status: researched