Rossi Ice Cream Land Rover AVG 31J
One of Rossi Ice Cream's vintage Land Rover 109 ice cream vans from Hemsby, registration read as AVG 31J, photographed trading at Winterton-on-Sea in August 2011 in hot pink and cream with a ROSSI SUPER ICE CREAM sign peak over the cab — very likely the Hemsby van FVG 31J in a later livery.
History
Rossi Ice Cream, a traditional British ice cream maker founded in 1932 and based in Southend, supplies the Hemsby beach concession whose fleet of vintage Land Rovers converted into ice cream vans works Hemsby beach in summer and, on busy days, drives up the sand to Winterton-on-Sea. This one was photographed trading at Winterton in August 2011: a Series 109 with headlamps in the grille panel, hot pink below the waist and a cream box body above, the body carried forward over the cab roof as a sign peak reading ROSSI SUPER ICE CREAM with model cones either side, a serving window and menu boards on the nearside, lolly decals and white wheels. The photographer read the registration as AVG 31J but was not sure; the Hemsby van photographed in 1993 as FVG 31J, a 1971 Series IIA registered in the UK in 1984 and still on the road in 2021, has the same body and it is very likely the same vehicle in a later livery.
The registry's model reuses its Hemsby van body with the pink lower livery, sign peak and cones, lettering and plate from the 2011 photograph.
Imagery
Registry record
- Manufacturer
- Land Rover (Series 109 chassis-cab); ice cream body by an unrecorded converter
- Manufactured
- J-registration Series 109 (1970-71), seen in 2011
- Modifier / coachbuilder
- Unrecorded ice cream van converter (Rossi livery)
- Engine type
- Rover 2.25 L four-cylinder petrol (Series 109 of the period; not stated in the source)
- Production run
- 1
- Country of origin
- United Kingdom
- Operated in
- United Kingdom
- Status
- in service
Catalogue data
- Record kind
- Named model
- Model line
- Series IIA
- Wheels
- 4
- Nominal wheelbase
- 109″
Catalogue fields describe the vehicle's structure and body as this registry records it. They are not certified factory measurements, and no performance figures are published here.
Sources & citations
Researched sources
- Rossi Ice Cream Land Rover at Winterton-on-Sea, August 2011 (loughtonkid, Flickr; registration thought to be AVG31J) ↗ — Flickr (accessed 2026-09-11)
Catalogue references
- https://www.flickr.com/photos/loughtonkid/6038497619/ https://www.flickr.com/photos/loughtonkid/6038497619/ ↗
Registry record updated 2026-09-11T10:35:27.055Z · status: researched